17th October 2017
Why Customer Acquisition Cost Is More About Strategy Than Accounting
Keeping track of how much it costs to acquire each paying customer is extremely valuable, but a successful customer acquisition strategy is about much more than just balancing the financial books.
19th September 2017
Customer Satisfaction: Find Out The Main Differences between Digital And Traditional Channels
Delivering customer satisfaction is vital, but in the modern world, where customer experiences take place across both traditional and digital channels, it is important to be aware of the differences.
22nd August 2017
What Does The Future Hold For Customer Experience In The UK
Based on the latest UK Customer Satisfaction Index published by the Institute of Customer Service in July 2017, we explore the future trends that will shape customer experience in the next few years.
12th July 2017
Impressions of our 2017 Summit
Impressions from the 2017 Sales and Service Summit that took place at The Grove, Hertfordshire (Heathrow) on 30th June 2017.